UEFA: the champagne Hediard Grand Cru selected for the Euro 2016 hospitality programme

Hediard Champagne Grand Cru won the UEFA tender and has thus obtained the licensing rights in the category of "Champagne producers" for the hospitality programme of Euro 2016, announced the European body on 08/07/2015.

Hédiard, a subsidiary of Do & Co (an Austrian company specialised in event catering), also retained the hospitality programme in November 2014. The company is the catering service provider in association with the chef Joël Robuchon, the culinary director of the competition.

The tender process was managed by CAA Eleven, the exclusive marketing agency of UEFA responsible for managing the commercial rights of national team competitions including the Euros.

Hediard: €12m annual turnover

• "Hediard is now a 'sleeping beauty'. The company has €12m in annual turnover, but nearly €5m in operating losses. We aim for €100m in annual turnover in the next three to five years, a third of which from event management," said Haig Asenbauer, the president of the board of Hediard, the 21/10/2014.
• Hediard Grand Cru Champagne comes from the Domaine de Mailly, located on the Montagne de…