Bundesliga: Gigaset (electronics) becomes a partner of Bayern Munich until 2017-18

Gigaset AG, a German company specialising in communications technology and consumer electronics, became a partner of FC Bayern Munich (Bundesliga) for three seasons (2015-16 to 2017-18), announced the club on 09/07/2015. Gigaset was the telephone division of Siemens until 2008.

The company is the exclusive partner for the Bavarian club's smartphones, tablets and laptops category. Gigaset wants to quickly increase its profile and will accompany the team during its tour in China (16 to 24/07/2015), as well as benefit from visibility on the LED advertising boards for matches at the Allianz Arena (75,000 seats). "The co-operation with Bayern Munich comes at the beginning of a new era for Gigaset, in which we are entering the smartphone market, which represents a new growth opportunity," said Charles Frankl, the CEO of the company.

Bayern achieved €117.7m in sponsorship revenue in 2013-14.

• "The tour in China will not be a holiday. We must find the balance between economic interests and the marketing of FC Bayern and athletic preparation," stated Karl-Heinz Rummenigge, the chairman of…