Brazil: Ultrafarma (pharmaceuticals) becomes a partner of the Federation until 2045

Ultrafarma, a Brazilian pharmaceutical products company, has become a partner of the CBF for 30 years -- until the end of the 2044-45 season -- announced the Brazilian Federation on 13/07/2015. The contract includes a clause to reassess the partnership every five years.

In particular, the company wants to expose its brand of vitamins Sidney Oliveira. Ultrafarma will be displayed on the health equipment of the national team and develop activations throughout the partnership. The annual amount is estimated at 12m reais (€3.46m) by Brazilian media.

The CBF reportedly generated €96m in sponsorship revenue in 2014, according to the Brazilian daily newspaper Folha de S. Paulo. The Federation should generate 400m reais (€115.5m) in sponsorship revenue in 2015.

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Partners of the CBF

Major Partners:

• Nike (kit supplier, €25m per year until 2018)
• Sadia (meat distribution)
• Itau (bank, until 2022)
• Vivo…