Eredivisie: Zorg van de Zaak (health services) becomes the shirt sponsor of FC Utrecht until 2017-18

Zorg van de Zaak (health services) has become the FC Utrecht (Eredivisie) shirt sponsor for three seasons (2015-16 to 2017-18), the club announced on 09/07/2015. The contract includes an option to extend for two additional seasons. The agreement was brokered by the Sportfive marketing agency.

Zorg van de Zaak is estimated to pay €1.1m per year, an amount equivalent to its predecessor, Health City Fitness (fitness centres network), who were visible on the front of the shirt of the Dutch club between 2012-13 and 2014-15. The sponsorship revenue of FC Utrecht was estimated at €1.5m for the 2013-14 season.

"In the coming years we will jointly develop social and prevention programs. National issues such as debt, bullying, obesity, and smoking will be addressed in a joint effort between FC Utrecht and Zorg van de Zaak," stated Wilco van Schaik, the managing director of FC Utrecht, who also stated that a media platform will be deployed at the national and regional levels.

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