Championship: Flamingo Land (amusement park) visible on the shirts of Hull City and Middlesbrough

Flamingo Land, an amusement park in Yorkshire (United Kingdom), has become the main shirt sponsor of Hull City AFC (Championship) and the back of the shirt sponsor of Middlesbrough FC (Championship), announced both clubs on 10/07/2015. Both contracts are for the 2015-16 season.

The leisure complex will also receive visibility on the LED advertising boards and media communications with these two clubs in the area, 180 kilometres away from each other in the north-east of England. The park will activate the partnerships by offering two tickets for the price of one for 2015-16 season ticket holders of Hull City and Middlesbrough.

Flamingo Land replaces 12bet, the Chinese betting operator who were the shirt sponsor of Hull City AFC during the 2014-15 Premier League season. The club generated £3.9m (€5.55m) of commercial revenue in 2013-14, 5% of their total turnover which amounted to £84.48m (€120.4m). Middlesbrough FC achieved £3.4m (€4.84m) in commercial revenue in the 2013-14 Championship season.

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