Premier League: Betfair (betting) enters partnership with Sunderland for 2015-16

The British betting operator Betfair has become a partner of Sunderland AFC (Barclays Premier League) in the United Kingdom for 2015-16, announced the club on 16/07/2015.

Betfair will receive visibility on the LED advertising boards in matches at the Stadium of Light (48,353 seats) and in the media communications of the club. Dafabet, the betting and online games operator based in the Philippines, became the club's shirt sponsor for three seasons (2015-16 to 2017-18) on 01/06/2015. This partnership gives Dafabet the rights of the club in the betting category internationally.

Sunderland generated £8.4m (€12.07m) in sponsorship revenue during the 2013-14 season, a decrease of 21% compared to the 2012-13 season (£10.6m, €15.2m)

• Sunderland achieved €124.8m in turnover for the 2013-14 season, as ranked by the Deloitte Football Money League, whose 2015 edition was published by the British office of the audit and consulting firm Deloitte on 22/01/2015.
• Sunderland finished the 2014-15 season in 16^th in the Premier League standings with 38 points (7 wins, 17 draws and 14 defeats), three…