Twitter launches a service that allows advertisers to manage and analyse their advertising campaigns

The social network Twitter launched a service that allows advertisers to manage their advertising campaign directly on the mobile application on 06/07/2015. This service is an indicator of performance for advertisers who can access the data related to their campaign such as the engagement rate and the number of impressions.

The Twitter service also allows the advertiser to optimise their advertising campaign by giving them the opportunity to expand their budget and redefine their advertising schedule, and to stop their campaign (and restart it). Advertising accounts for 90% of the revenues of Twitter ($388m, €360.8m).

Facebook also launched a similar service on 24/02/2015, which allows advertisers to directly edit their advertising campaign on mobile platforms, as well as being able to monitor the performance of their campaign and its results. The service is available worldwide on iOS only, and will be on Android by the end of 2015. Facebook had 2 million advertisers who purchased advertising space as of 24/02/2015.