Ligue 1: Breizh Cola soft drink brand becomes a shirt chest sponsor of FC Lorient in 2015-16

Breizh Cola, a Phare Ouest company beverages brand, has become a partner of FC Lorient (Ligue 1) for the 2015-16 season, and will appear on the space above the club's logo in the upper chest area of the club's shirt, announced the two parties on 17/07/2015. This informal commitment could involve several seasons, the club stated to News Tank Football.

FC Lorient generated €5.2m in sponsorship revenue in 2013-14. Breizh Cola receives visibility on the LED advertising boards, on the post-match interview panels, as well as hospitality packages at Stade du Moustoir (18,500 seats). The different beverages of the group will be distributed from sale points in the stadium. "This is a real plus for us in the perspective of improving our quality of reception and service to the stadium game nights," stated Sébastien Pensivy, the marketing and sales manager of FC Lorient.

"Becoming a partner of FC Lorient is also to fix a small issue, because we are already partners with Stade Rennais, En Avant de Guingamp and Stade Brest. It was therefore appropriate to also appear on the Lorient shirt, another…