Liga BBVA: the video game publisher EA Sports to be a partner of Real Madrid until 2017-18

The video game publisher EA Sports has become a partner of Real Madrid CF (Liga BBVA) until the end of the 2017-18 season, announced the club on 21/07/2015. This partnership will allow the company to use the image of Real and its players for the different communication campaigns of its FIFA franchise.

The fans can try out the FIFA 16 game in a new experimental area located within the Santiago-Bernabeu stadium. The publisher will also organise tournaments in the enclosure. On matchdays, the stadium big screen will broadcast images from the game showing the celebrations of Real Madrid players after their goals. EA Sports content will also be broadcast in the stadium and on the digital television channel of Real Madrid.

"We’re honored to welcome Real Madrid as an official partner club and the opportunity to bring fans even closer to the team through unique experiences and authentic player likeness in the game," said Jamie McKinlay, the vice-president of marketing at EA Sports. FIFA 16 will incorporate updated 3D-modelled faces of 14 Real Madrid players.