Bundesliga: the Chinese water brand Evergrande Spring becomes a regional partner of Bayern Munich

News Tank Football - Paris - News #47886 - Published on
©  D.R.
©  D.R.

The Chinese mineral water brand Evergrande Spring has become a regional partner of FC Bayern Munich (Bundesliga) until 2017-18, announced the club on 23/07/2015. The agreement was unveiled during the club's summer tour in China (from 16 to 24/07/2015). Bayern played against Guangzhou Evergrande (0-0) on 23/07/2015.

The brand will be displayed during tours and club events in the country. A TV advert with the FC Bayern players will be released in China in the coming weeks. Evergrande Spring is the first regional partner of the Bavarian club in China, and the second brand of mineral water to enter into a contract with the club, after the German company Adelholzener.

Bayern generated sponsorship revenue of €117.7m in 2013-14.

  • FC Bayern Munich achieved a record turnover of €528.7m in 2013-14.
    • This amount is 22% higher than the previous record turnover of FC Bayern Munich (€432.8m in 2012-13).

©  D.R.
©  D.R.

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