Spain: Sportium (betting operator) extends with LaLiga until 2016-17

The Spanish betting operator Sportium has extended its partnership with LaLiga until the end of the 2016-17 season, announced the Spanish League on 24/07/2015.

Sportium was a partner of LaLiga in 2014-15, and retains visibility on advertising boards at Liga BBVA and Liga Adelante matches. The company will also appear in promos of 20 seconds before the official programmes of LaLiga. Sportium can make us of the image of the Liga BBVA and the Liga Adelante as part of its communication campaigns. "This will allow us to consolidate our leadership in sports betting nationwide," said Alberto Eljarrat, the CEO of the Barcelona-based Sportium company.

Sportium is a joint venture created in 2007 by the Spanish gaming company Cirsa and the British betting operator Ladbrokes. The two companies hold 50% of Sportium. The leading operator in the Spanish market is present through more than 500 shops and on the online betting platform Sportium.es, launched in December 2013.

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