Serie A: Chinese company Jiuxian (alcohol retail online) becomes a regional partner of Inter Milan

Jiuxian, the Chinese wine and spirits retail website, has become a regional partner of FC Internazionale Milano (Serie A TIM), announced the company on 24/07/2015.

This company, founded in 2009, enjoyed high visibility for the Inter Milan match against Real Madrid CF (Liga BBVA) (0-3), held in Guangzhou (CHN) as part of the Chinese edition of the International Champions Cup on 27/07/2015. Jiuxian may use the image of the club and their players for its communications campaigns in China.

Inter Milan have 453,000 subscribers on the Chinese social network Sina Weibo.

• The marketing and media rights agency Infront Sports & Media is the marketing and hospitality agency of FC Internazionale Milano.
• Inter Milan registered a record net loss of €103m at the end of the 2013-14 season, said Erick Thohir, the Indonesian president of the club, on 20/10/2014.
  • This result brings the cumulative net loss of the club to €276m since 2011-12.
• The 2014-15 budget of Inter Milan was €195m.