Bundesliga: FC Bayern Munich reportedly received €10m for their China tour (16 - 24/07/2015)

FC Bayern Munich (Bundesliga) reportedly received €10m during their summer tour in China (16 to 24/07/2015), according to German weekly newspaper Bild on 28/07/2015.

The club notably faced off against Valencia CF (4-1), FC Internazionale Milano (1-0) and the Chinese club Guangzhou Evergrande FC (0-0). The income from the tour was mainly generated through TV rights, ticketing and merchandising. In June 2015, the club partnered with the Chinese e-commerce group Alibaba to open their online store on Tmall, a BtoC platform of the group, in order to develop their merchandising revenue in the country. Bayern sold more than 1.3 million shirts worldwide during the 2013-14 season.

For their tour, FC Bayern has also established their first regional partnership with the Chinese mineral water brand Evergrande until 2017-18.

"90 million potential fans in China" (Jörg Wacker)

• "We have identified China as a developing market for us. Market studies say that we have 90 million potential fans here," said Jörg Wacker, executive board member responsible for international strategy at Bayern Munich…