Premier League: Novus (maintenance and servicing) extends with Stoke City FC until 2016-17

Novus, a company specialising in the maintenace and servicing of buildings, has extended its partnership with Stoke City FC (Barclays Premier League) until the end of the 2016-17 season, announced the club on 28/07/2015.

The company, based in Stoke-on-Trent, receives the naming rights to a stand in the Britannia Stadium (27,500 seats), the Boothen End. Novus will be visible on the advertising boards as well as the match tickets for the stand itself. The local company will also receive VIP seating and a presence in the media communications of Stoke City.

The club generated £7.7m (€10.9m) in sponsorship revenue during the 2013-14 season.

• Novus has a long history with the club, notably, the company built one of the stands in the stadium in the 1950s.

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Novus

• Sector: maintenance and servicing
• Founded: 1897
• Headquarters: Stoke-on-Trent (United Kingdom)
• Staff: 1,000 employees
• Turnover: £100m…