Belgium: 777.be (casinos and online betting) is back of the shirt sponsor of Charleroi until 2017

The Belgian company 777.be (casinos, gambling and online betting) has become a back of the shirt sponsor of Royal Charleroi Sporting Club (Jupiler Pro League) until the end of the 2017-18 season, announced the club on 29/07/2015. 777.be is the online gambling site of the casino Spa, in partnership with the game provider Circus Services. The agreement was brokered by the agency Sportfive.

777.be will be visible on the upper back of the shirt in order to maximise the visibility of the sponsor. The website will receive prominent visibility throughout the LED advertising boards at the stadium, the media communications of the club, the advertising boards at the training centre, as well as multiple activations. Betting stations will be installed in the stadium. The company will activate the partnership with the Golden Barre 777 at half-time of four matches across each season.

The club's front of the shirt sponsor remains the telecommunications group Proximus in 2015-16.

• Sporting Charleroi generated €11.5m in turnover during the 2013-14 season.
• With their fifth place finish in the…