Liga BBVA: MP & Silva to distribute the TV rights in 12 European countries and Japan

The British marketing and media agency MP & Silva acquired a sublicense from the Spanish broadcaster Mediapro for the broadcasting rights to the Liga BBVA, on 29/07/2015. MP & Silva will distribute these rights, which apply to all distribution platforms, in 12 European countries (Sweden, Norway, Denmark, Finland, Albania, Bosnia and Herzegovina, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia), as well as Japan.

Neither the amount of the contract nor the duration of the broadcast cycles were disclosed. Mediapro became the agency responsible for the international marketing of the audiovisual rights for LaLiga for the 2015-2020 cycle on 19/06/2015. Mediapro tends to sign agreements with a duration of three seasons with European broadcasters, and five seasons outside of Europe.