Russia: Toyo Tires becomes a partner of FK Zenit St. Petersburg until 2017-18

The Japanese group Toyo Tire & Rubber Company has become a partner of FK Zenit St. Petersburg (RUS) for three seasons (2015-16 to 2017-18), the club announced on 27/07/2015.

The two parties launched a online video game to celebrate the agreement: a first-person football simulation, which will allow fans to win shirts autographed by Zenit players. Toyo Tires also wants, in the coming months, to publish the partnership on VKontakte, a Russian social network similar to Facebook. Toyo Tires and the club will set up a photo contest "Who is Toyo" in autumn 2015 on Instagram.

The Japanese company also receives visibility on the LED advertising boards, interview panels and the club's media communications.

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Toyo Tire & Rubber Company

• Sector: tyres
• Founded: 1945
• Headquarters: Osaka (Japan)
• Staff: 3000 employees
• Turnover: €2.6bn (2013)
• Sponsorship: AC Milan (Serie A TIM), FK Zenit (RUS), Leicester City FC…