Bundesliga: Audi extends its partnership with FC Bayern Munich until 2024-25

The German automobile manufacturer Audi, an 8.33% shareholder of FC Bayern Munich (Bundesliga), has extended its sponsorship partnership with the club until the end of the 2024-25 season, the Bavarian club announced on 04/08/2015. The agreement was unveiled at the 2015 Audi Cup pre-season tournament held at the Allianz Arena (75,000 seats) in Munich (GER).

The brand, which belongs to the Volkswagen Group, has been a sponsor of Bayern Munich since 2002 and acquired 8.33% of the club's shares for €90m in 2011. Audi retains the naming rights of Bayern's pre-season tournament, visibility on all media communications and advertising boards, image rights to the club and the players, as well as hospitality boxes and seats at the Allianz Arena. The club generated sponsorship revenue of €117.7m during the 2013-14 season, an increase of 15% compared to the 2012-13 season (€102.4m).

Audi has also partnered with four other Bundesliga clubs for 2015-16: FC Augsburg, FC Ingolstadt 04, Hertha BSC Berlin and TSG 1899 Hoffenheim.

• The 2015 Audi Cup is finishing today 05/08/2015.
  • The competition is…