China: Suning and LaLiga partner for the the 2015-20 Liga BBVA broadcast rights on PPTV (€250m)

Suning, the Chinese company specialising in the distribution of electronic products, formed a strategic partnership in China with LaLiga for the 2015 to 2020 period on 05/08/2015. The purpose of the partnership is two-fold:

• The exclusive distribution of the Liga BBVA on PPTV Internet and mobile streaming platforms, which Suning owns.
• The distribution of LaLiga products in Suning group stores, located in more than 300 cities in mainland China, as well as its online sales platforms.

The broadcasting rights acquired for PPTV are exclusive and are valid for China, Taiwan and Macau. They cover all broadcast platforms, including television, and PPTV has the right to resell via sublicense to other broadcasters. The amount of the acquisition is €250m in total over the period, or around €50m per season.

“The broadcast and distribution of the Liga BBVA are just parts of our operational strategy around LaLiga. PPTV Sports is set to transition the business into the sports industry in the future,” stated Fan Zhijun, the CEO of PPTV Sports, on 05/08/2015.

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