China: Suning and LaLiga partner for the the 2015-20 Liga BBVA broadcast rights on PPTV (€250m)
Suning, the Chinese company specialising in the distribution of electronic products, formed a strategic partnership in China with LaLiga for the 2015 to 2020 period on 05/08/2015. The purpose of the partnership is two-fold:
• The exclusive distribution of the Liga BBVA on PPTV Internet and mobile streaming platforms, which Suning owns.
• The...
