France: Troisième Ligne launches an outsourcing solution for the online shops of clubs

Troisième Ligne, a French agency specialising in brand management, licensing and sports merchandising, has launched an outsourcing solution for the online shops of football clubs, the agency announced on 05/08/2015. Troisième Ligne operates the official online stores of LOSC Lille and FC Nantes (Ligue 1).

"Our development strategy is omni-channel in the medium term due to the consumption of the fans, which is much more mobile and impulsive than before. We are adapting to a dynamic sector that is in constant motion. Now we are prepared (in digital infrastructure) to imagine any additional forms of consumption between retail and the Internet, and vice versa. We are ready for all forms of sales of products online, including the creation of items with 3-D printing in the near future, and of course all forms of cross-selling with other components such as BtoC ticketing or catering... We plan to further invest in our digital infrastructure in 2016," explained Christophe Rousseau, the president and founder of Troisième Ligne, on 05/08/2015.

The Troisième Ligne omni-channel system has been…