Bundesliga: Volkswagen remains a partner of Hannover 96 until 2017-18

The German automobile group Volkswagen remains the exclusive partner of Hannover 96 (Bundesliga) until the end of the 2017-18 season, the club announced on 31/07/2015. The company has supported the club since 2007.

Volkswagen retains visibility on the LED advertising boards in matches at the HDI Arena (49,000 seats), as well as on panels in the interview area and the media communications of Hanover 96. The automobile brand wants to continue its activations at the regional level, particularly with the "Money Can't Buy" activation series. Volkswagen also sponsored a programme to allow fans of the club to camp, with vehicles of the brand, inside the stadium early July 2015.

Players and coaches of the club regularly visit the Volkswagen factory in Hannover, which employs 500 people.

The Volkswagen activation at the HDI Arena