Bundesliga: Bet-at-home (online betting) becomes shirt sponsor of Hertha Berlin until 2017-18

News Tank Football - Paris - News #48652 - Published on 07/08/15 at 11:20
©  D.R.
©  D.R.

The German betting operator Bet-at-home.com has replaced Deutsche Bahn (railway) as the shirt sponsor of Hertha BSC Berlin (Bundesliga), announced the club on 06/08/2015. The three-year contract will expire at the end of the 2017-18 season. The agreement was negotiated by Sportfive Germany.

The Düsseldorf-based company could pay an annual amount of €6m, according to several German sources, whilst the contract between the Berlin club and Deutsche Bahn was valued at €4.5m. The railway company will remain an exclusive partner of Hertha Berlin. The agreement with Bet-at-home also terminates the club's contract with betting operator X Tip.

Hertha BSC generated €26m of commercial revenue in 2014.

  • Bet-at-home.com is already a partner (but not the shirt sponsor) of FC Schalke 04 (Bundesliga) until the end of 2015-16 season. The annual amount of that contract is estimated at €2m.
  • Hertha BSC achieved a record turnover of €104.3m and net profit of €13.4m in 2013-14.

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©  D.R.
©  D.R.

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