Premier League: Football Dataco (data) extends its partnership with Perform Group until 2018-19

Football Dataco, the British company in charge of processing, management and marketing of sports statistics of the two English leagues (Premier League and Sky Bet Football League) and the Scottish league (SPFL), has extended its partnership with the British group Perform, specialising in the production of sports data on digital platforms, through to 2018, the Perform Group announced on 30/07/2015.

Football Dataco will partner with two agencies owned by Perform Group: Opta, the official data provider, and RunningBall, the online betting data service. Opta, bought back on 10/07/2013 by the Perform Group for £40m (€46.7m at the time), became a partner of Football Dataco in 2013, replacing the British agency Press Association.

• "The current agreements have a further season to run, but we want to give a strong indication to our customers on who they will be dealing with in the future," said David Folker, a consultant at Football Dataco, on 30/07/2015.
• Opta and Football Dataco will market their data to British audiovisual groups Sky plc (Sky Sports channels) and BT (BT Sport channels…