Bundesliga: Infront to manage the marketing of FSV Mainz 05 until 2024-25

The marketing and media rights agency Infront Sports & Media has become the exclusive marketing management company for 1.FSV Mainz 05 (Bundesliga) for 10 seasons (2015-16 to 2024-25), the club announced on 07/08/2015. Infront has marketed the rights of the club in the past, but did not have an exclusive contract.

The contract includes shirt sponsorship rights, stadium naming rights, various partnership agreements, advertising board visibility in the stadium and hospitality packages. Eight people at Infront will be dedicated to the marketing rights of Mainz 05.

Infront will guarantee €25m in annual revenues to the club through the agreement, announced the German newspaper Allgemeine Zeitung on 08/08/2015. This amount would represent an increase of revenues by 20%, considering that Mainz 05 generated €20.8m in marketing revenue in 2014-15. The contract also includes a €10m commission for a total capital gain of €260m over 10 years.

• 1.FSV Mainz 05 generated a record turnover of €76.7m for the 2013-14 season.
  • This is up €8.3m (+11.76%) compared to 2012-13 (€68.4m).
  • The club…