Bundesliga: Sovanta (IT) partners with TSG 1899 Hoffenheim until 2017-18

Sovanta, a German information technology company, has become a partner of TSG 1899 Hoffenheim (Bundesliga) for three seasons (2015-16 to 2017-18), the club announced on 04/08/2015.

The company based in Heidelberg (18km from Hoffenheim) offers comprehensive solutions for simplifying and mobilising business applications. Sovanta will be displayed on the giant screens during all the matches played at the Wirsol Rhein-Neckar Arena (30,000 seats) and on the LED advertising boards.

The deal is estimated at €150,000 per year, according to German media. The company has business ties with SAP, the German software designer, whose founder, Dietmar Hopp, is also the owner of TSG 1899 Hoffenheim.

• TSG 1899 Hoffenheim finished in 8^th place (44 points) in the German championship in 2014-15.

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Partners of TSG 1899 Hoffenheim

• Major Partners:
  • SAP (IT, shirt sponsor, €4.5m in 2013-14)
  • Lotto (kit supplier…