Liga BBVA: Arda Turan (FC Barcelona) becomes an ambassador of Lassa Tyres (tyres)

Arda Turan, captain of the Turkish national team and a future player of FC Barcelona (Liga BBVA), has become an global ambassador for Lassa Tyres, the Turkish tyre manufacturer, for the 2015-16 and 2016-17 seasons, the company announced on 10/08/2015.

Lassa Tyres will use the image of the player for its media campaigns in Turkey, but also internationally. "Lassa Tyres and Arda Turan are a perfect fit. We believe that Arda Turan is highly qualified in terms of increasing our brand awareness internationally both with his personal image and with his role in FC Barcelona as he is now not only a Turkish celebrity but a very well-known and respected global talent," said Halit Sensoy, the sales and marketing director of the brand.

The tyre manufacturer is already a partner of FC Barcelona and has extended its support to the club's indoor sports teams (basketball, handball, futsal and roller hockey). These teams will now bear the name "FC Barcelona Lassa" until 30/06/2019. The partnership with the other sports sections of the club is estimated at €5m for the full term of the agreement, by…