The NFL will continue to offer exclusive audiovisual content to fans on Twitter until 2017

The social network Twitter has extended its partnership with the NFL until 2017, and will continue to offer daily audiovisual content (summaries of games, highlights, analysis) to its users, Twitter announced on 10/08/2015. Twitter and the NFL have been partners since 2013.

"Twitter users will have access to significantly more official NFL content than in the past, including in-game highlights from pre-season through Super Bowl 50, as well as unique programming like breaking news and analysis, best plays, custom game recaps, fun infographics, behind-the-scenes content, and relevant archival video," stated the NFL on 10/08/2015.

This partnership is part of the Amplify program, launched in 2013 by Twitter, which allows streaming via the social network of sponsored video content on a very slight delay, in a format suitable for computers, tablets and smartphones. Each video will be preceded by an advertising sequence. Unlike the first partnership where both sides shared the advertising revenue, Twitter would now collect most of the revenue.

Twitter advertising revenues (€1.1bn) account…