Tyres companies accelerating their entry into football sponsorship in Europe

News Tank Football - Paris - Selection #49033 - Published on 13/08/15 at 18:05
©  D.R.
©  D.R.

With the Japanese tyre company Yokohama Rubber now the shirt sponsor of Chelsea FC (Premier League) for €55m per season, many tyre companies -- such as the Turkish entreprise Lassa Tyres and the Chinese company Linglong Tire, among others -- are increasingly their role in football sponsorship.

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©  D.R.
©  D.R.

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