Ligue 1: Dyson Airblade (hand dryer) becomes regional partner of AS Monaco in 2015-16

Dyson Airblade, the hand dryer brand of the British group Dyson, has become a regional partner of AS Monaco FC (Ligue 1) for the 2015-16 season, the club announced on 12/08/2015.

The hand dryer brand will now equip the various reception and sporting areas of the Louis II Stadium (18,500 seats). Dyson will be displayed on the club's website and on LED advertising boards during home games in Ligue 1. This is the first regional partnership of AS Monaco.

• With €125m, AS Monaco has the third largest estimated budget in Ligue 1 in 2015-16.
• The Swiss agency AIM Sport Marketing is responsible for the marketing of the club's sponsorship programme.

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Dyson

• Sector: electrical products manufacturer
• Founded: 1993
• Headquarters: Malmesbury (United Kingdom)
• Chairman and founder: James Dyson
• Staff: 4500
• Turnover: £1.3bn, or €1.8bn (2013)
• Sponsorship: AS Monaco FC (Ligue 1)

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