Bundesliga: Deutsche Telekom extend shirt sponsorship with Bayern Munich until 2022-23

The German telecommunications group Deutsche Telekom have extended their shirt partnership with FC Bayern Munich (Bundesliga) until the end of the 2022-23 season, the club announced on 13/08/2015. Deutsche Telekom has been visible on the shirt of the German champions since 2002.

The previous contract was due to expire at the end of the 2016-17 season. Deutsche Telekom announced that they were "investing over €50m a year in sports sponsorship," paying FC Bayern an annual amount of over €30m according to German media.

The partnership revolves around the "StadiumVision" project which aims to make the Allianz Arena (75,000 seats) "the most modern multimedia stadium in the world". Over the past nine months, Deutsche Telekom has installed 115 km of fibre optic cable and 940 Wi-Fi antennas in and around the stadium. The telecommunications group also launched the Mobile application StadiumVision Mobile, offering four live broadcast channels and allowing fans to instantly see replays and different camera angles during the match.