Liga BBVA: beer brand San Miguel extends with Athletic Club Bilbao until 2017-18

News Tank Football - Paris - News #49099 - Published on 17/08/15 at 09:30
©  D.R.
©  D.R.

The Spanish beer brand San Miguel has extended its partnership with Athletic Club Bilbao (Liga BBVA) until the end of the 2017-18 season, the club announced on 12/08/2015. The brand of the Mahou-San Miguel group has been linked to the Basque club since 2009.

San Miguel beer will be distributed exclusively at matches at the San Mamés Barria (53,000 seats). The brand will be visible on the club's media communications, interview panels and LED advertising boards.

  • The Basque bank Kutkabank will be the shirt sponsor of Athletic Bilbao for the 2015-16 season until 2018-19.
  • The bank replaces the oil company Petronor, who paid an estimated €2.5m for the shirt sponsorship during the 2014-15 season.

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Mahou-San Miguel
  • Sector: beer
  • Founded: 2000
  • Headquarters: Madrid (Spain)
  • Staff: 2500 employees
  • Turnover: €1.118bn (2012)
  • Sponsorship:
    • San Miguel brand: Athletic Club Bilbao, Malaga CF (Liga BBVA)
      • …

©  D.R.
©  D.R.

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