Bundesliga: Jens Lehmann and Lothar Matthäus take part in the "Legends Tour 2015" global campaign

News Tank Football - Paris - Initiative #49215 - Published on
©  DFL
©  DFL

Former German internationals Jens Lehmann and Lothar Matthäus took part in the "Bundesliga Legends Tour 2015", a promotional campaign for the German championship, held in five cities in Asia and the Americas from 11 to 16/08/2015, marking the beginning of the 2015-16 Bundesliga season.

The aim of this tour is to reach the growing Bundesliga fan base around the world and bring the league closer to its fans. The 2015 edition is the second Bundesliga Legends Tour, after the 2014 tour featuring Christoph Metzelder, another former German international, in Beijing (China).

In each city, Lehmann and Matthäus conducted media interviews, participated in fan activities and public viewings of the opening weekend matches, as well as being featured Bundesliga experts for matches broadcast across the family of Fox Sports networks around the world.

  • "The Bundesliga is growing internationally and I am looking forward to meeting Bundesliga fans at stops in Kuala Lumpur and Singapore to celebrate the quality of football being played in the League," said Lothar Matthäus on 03/08/2015.
  • FC Bayern…
©  DFL
©  DFL

Welcome! This article is only available to subscribers.


3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Already a subscriber ?


Login with login details



Login with your email address
We will send you a pincode