Bundesliga: ARD draws almost 12 million viewers with two games of the Matchday 1

FC Bayern Munich - Hamburger SV (5-0), the opening match of the 2015-16 Bundesliga season and broadcast live in Germany on ARD, saw the German public broadcaster draw 7.45 million viewers on average during the match, which kicked off on Friday 14/08/2015 at 20:30 CET. This is a record audience for the opening match of the Bundesliga season broadcast on ARD over the past five years.

This mark represents a 27.8% audience share, and means ARD achieved the best performance in the German TV market throughout the day. For the 2013-2017 cycle, ARD owns the domestic broadcasting rights to Bundesliga match highlights, as well as seven live matches of the German first division. Two of these seven broadcasts were broadcast on the Matchday 1 of the championship.

In addition to Bayern - Hamburg, ARD also broadcasted Borussia Dortmund - VfL Borussia Mönchengladbach (4-0) on Saturday 15/08/2015 at 18:30 CET. This match drew an average of 4.47 million viewers, constituting an audience share of 24.8%, the third best performance in the German TV market on the day.

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