Spain: Japanese manufacturer Mazda becomes the automotive partner of LaLiga in 2015-16

The Japanese automaker Mazda has become an official partner of LaLiga for the 2015-16 season, the two parties announced on 19/08/2015.

The Japanese company will have visibility at Liga BBVA and Liga Adelante fixtures on the pitch-side advertising boards. The partnership will also be marketed on the clubs' websites and official social network accounts, announced the Spanish League. Mazda are also entitled to visibility on LaLiga television broadcasts. The brand wants to increase its awareness: it sold 1,000 vehicles in Spain in 2014.

LaLiga generated €35m in sponsorship revenue during the 2013-14 season, an increase of 15% compared to 2012-13.

• The Japanese automaker was the shirt sponsor of ACF Fiorentina (Serie A TIM) until the end of 2013-14 season.
  • That sponsorship was estimated at €3.6m per year (2011-12 to 2013-14).

Liga BBVA: automotive partners for 2015-16

• Audi: FC Barcelona and Real Madrid CF
• Volkswagen: Club Atlético de Madrid
• Citroën: RC Celta de Vigo (shirt sponsor)