Europa League: Odds BK - Borussia Dortmund (3-4) draws 5.67 million viewers in Germany on ARD

Odds Ballklubb (NOR) - Borussia Dortmund (GER), 3-4, the first leg of the play-off round tie of the 2015-16 Europa League, allowed the German public channel ARD to draw 5.67 million viewers on average during the match, held the Skagerak Arena in Skien (NOR) on Thursday 20/08/2015 from 20:30 CET.

This figure represents a 20.7% audience share, and enabled ARD to achieve the best performance of the day in the German TV market. In the target audience of age 14-49 persons, the match also enabled ARD to achieve the best performance of the day, with 1.54 million viewers on average in this age group, a 16.3% audience share.

• In the preliminary rounds and play-offs of European cups competitions, the broadcasting rights are allocated to the to the home team.
• The pay-TV group Sky Deutschland holds all the rights to broadcast the Europa League, in Germany, for the 2015-2018 cycle.
  • The free-TV channel Sport1 owns the rights to broadcast 15 games per season, one during each week of the competition, starting from the group stages.