Liga BBVA: Tecate becomes the official beer of Real Madrid in Mexico until 2019-20
Tecate, the Mexican beer brand belonging to the Heineken group, has become a regional partner of Real Madrid CF (Liga BBVA) in Mexico until the end of the 2019-20 season, the company announced on 21/08/2015. The Madrid beer group Mahou remains the club's beer partner in Spain.
The agreement with Tecate could be close to €1m per season...