Bundesliga: FC Bayern Munich open an office in Shanghai to develop its brand in China

FC Bayern Munich (Bundesliga) have opened an office in Shanghai (CHN), its second overseas location, after their New York office opened in April 2014, announced Jörg Wacker, the club's head of internationalisation and strategy, on 23/08/2015. The main purpose of the new office will be managing the commercial activities of the club in China, the development of existing commercial networks and the acquisition of new partners.

"We sat down together as a board during the China tour in July (16 to 24/07/2015), analysed, and then decided: Bayern Munich goes to Shanghai," said Jörg Wacker. "We have identified China as a developing market for us. Market studies say that here we have 90 million potential supporters," he said after Bayern Munich's Chinese tour, on 28/07/2015.

During the tour, Bayern also established their first regional partnership with the Chinese mineral water brand Evergrande Spring, which runs until 2017-18.

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