Serie A: LeasePlan (rental cars) becomes the back of the shirt sponsor of Genoa CFC in 2015-16

News Tank Football - Paris - News #49877 - Published on 27/08/15 at 11:57
©  D.R.
©  D.R.

Leaseplan, a company specialising in the long term rental of utility vehicles, has become the back of the shirt sponsor of Genoa CFC (Serie A TIM) for the 2015-16 season, the two parties announced on 26/08/2015. Leaseplan has been a premium partner of the Italian club for ten years.

Leaseplan is also entitled to VIP seating and visibility on the LED advertising boards at the Stadio Luigi Ferraris (36,700 seats). The Italian company will also be able to use the club's image for its media campaigns.

Genoa made €5.7m in commercial revenue in 2014, including €2.94m through sponsorship agreements (compared to €3.45m in 2013). The club currently has no main shirt sponsor for the 2015-16 season.

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Leaseplan
  • Sector: long-term vehicle rental
    • LeasePlan Corporation NV is owned by Global Mobility Holding BV, a company owned by Volkswagen Group, itself owned by Volkswagen AG (50%) and Fleet Investments BV…

©  D.R.
©  D.R.

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