Spain: Samsung partners with the Liga BBVA and Liga Adelante in 2015-16

News Tank Football - Paris - News #49903 - Published on 27/08/15 at 15:34

The Spanish subsidiary of the South Korean manufacturer Samsung Electronics has become a partner of the Liga BBVA and Liga Adelante for the 2015-16 season, announced LaLiga on 21/08/2015.

The agreement includes visibility on advertising boards in stadiums, official LaLiga media communications, social networks, mobile applications and TV programmes.

LaLiga generated €35m in sponsorship revenue during the 2013-14 season, representing an increase of 15% compared to 2012-13.

  • The Japanese tyre manufacturer Yokohama Rubber replaced the Korean group Samsung as the Chelsea FC shirt sponsor in June 2015 for five seasons (2015-16 to 2019-20).
    • The contract is worth an estimated £40m per year (€55 million) by British media.
    • The Japanese company will pay more than double the amount of the previous Samsung contract (€21m per season).

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Samsung
  • Sector: group specialising in electronics, mobile…


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