Serie A: Haier (electronics) becomes a partner of Bologna FC for the 2015-16 season

Haier, the Chinese manufacturer of electronics and appliances, has become a partner of Bologna FC 1909 (Serie A TIM) for the 2015-16 season, the club announced on 24/08/2015.

Haier is entitled to visibility on the advertising boards and other pitch-side advertising at the Stadio Renato Dall'Ara (38,200 seats), and also becomes the club's official supplier of televisions for the new reception areas at the stadium. Haier is the world leader in sales of electronics, with a 10.2% share of global sales in 2014, according to data provided by Euromonitor. "The goal of the partnership is to strengthen our brand in the Italian market," said Enrico Ligabue, the CEO of Haier Italy, who is making its first partnership in Italian football.

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Haier Group

• Sector: electronics and household appliances
• Founded: 1984
• Headquarters: Quingdao (China)
• Staff: 70,000 employees
• Turnover: $32.8bn; €29bn (2014)
• Sponsorship:…