Bundesliga: service station network Aral becomes a partner of Borussia Dortmund in 2015-16

The network of service stations Aral has become an official partner of Borussia Dortmund (Bundesliga) for the 2015-16 season, the club announced on 26/08/2015.

Aral will launch the "Aral Supercard" co-branded with the image of the BVB players to activate the partnership. The cards, which can be used to purchase goods and fuel, will be sold at a price of €9.09 or €19.09 (references to the year BVB were founded). Cardholders will be able to participate in sweepstakes to win VIP seats at Signal Iduna Park.

Borussia Dortmund generated sponsorship revenues of €75.7m during the 2014-15 season, €2.7m more than during the 2013-14 season (€73m).

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Aral

• Sector: network of gas and service stations
  
  • BP Group
• Founded: 1898
• Headquarters: Bochum (Germany)
• Network: 2,500 service stations in Germany
• Sponsorship: Borussia Dortmund (Bundesliga)

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