Bayern Munich partner with Goal.com to promote the club in North America and Asia

FC Bayern Munich (Bundesliga) and the website Goal.com (owned by the Perform Group) have formed a partnership to exchange content and promote the "FC Bayern Munich" brand, mainly in North America and Asia, the two groups announced on 01/09/2015.

Goal.com will provide Bayern with content (text and video) specific to the Bundesliga, which will be broadcast on the club's different digital platforms available in four different languages. In exchange, Goal.com, which has 47 different linguistic or geographical editions and several million users each month, will receive behind the scenes content from the club (reports, interviews, and more).

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"Gain increased visibility in the US and China" (Jörg Wacker, Bayern Munich)

• "The cooperation is an important step in our internationalisation strategy.
• Through the partnership with Goal.com, FC Bayern's brand will gain increased visibility in our target markets…