Serie A: Panealba (baked goods) extends agreement with Torino FC in 2015-16

Panealba, the biscuits and bakery products brand, has extended its partnership with Torino FC (Serie A TIM) for the 2015-16 season, the club announced on 28/08/2015. The Piedmont company expanded its partnership by becoming a Top Sponsor, the second category in the club's sponsorship portfolio.

Panealba will be visible on the LED advertising boards in the matches at the Olympic Stadium in Turin (28,000 seats) and will use the image of Torino on its digital platforms for media campaigns. The company is also entitled to hospitality places.

The club generated €7.52m in commercial revenue during the 2013-14 season, including €2.7m via official sponsors and €1.9m from their technical partner Kappa.

• Torino FC finished in 9^th place (54 points) in the 2014-15 Serie A TIM Italian first division. 20 clubs. championship.

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Panealba

• Sector: food brand specialising in biscuits and bakery products
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