Serie A: the glasses brand Web Eyewear partners with Udinese Calcio for 2015-16

The glasses brand Web Eyewear, part of the Italian group Marcolin, has partnered with Udinese Calcio (Serie A TIM) for the 2015-16 season, the club announced on 04/09/2015.

The partnership was presented at a special event organised by the brand in the presence of Udinese Calcio backroom staff and players. The regional company formed the partnership in order to develop the image of its Web Eyewear brand in the Italian market. The brand will feature on the LED advertising boards at the Stadio Friuli (25,000 seats). Marcolin produced 14.3 million pairs of glasses in 2014. The company also operates the licences of brands such as Balenciaga, Harley-Davidson, Diesel, Mont Blanc, Roberto Cavalli, Timberland, Guess and Tom Ford.

Udinese Calcio generated €5.02m in commercial revenue during the 2013-14 season, including about €4m through sponsorship and advertising.

• Infront Italy is the commercial and marketing agency for Udinese Calcio.

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