"Our ambition is to develop the monetisation of social network audiences" (Vincent Pereira, SoLive)

"SoLive is an instant social publishing tool launched by the LaFourmi agency in October 2014, which allows clubs, federations, brands and media operators to post publications across all of their accounts with branded visuals and with the content of their choice, in real-time. It's a publishing tool to help a community manager save time," said Vincent Pereira, innovation manager of SoLive, to News Tank Football, on 19/10/2015.

"Most football clubs publish content manually on social networks, and usually take around five to seven minutes to communicate information to their fan base. The SoLive application can automatically post a club-branded visual across all their accounts and in several languages, in less than 10 seconds. The tool helps its users to generate a stronger level of engagement and to not publish outdated content. SoLive's ambition is to develop the monetisation of social network audiences, the ultimate goal being that the fans will become customers."

Vincent Pereira spoke to News Tank Football about the development of the SoLive service and its features.