Premier League: Chinese lottery company Dji Holdings becomes a partner of Arsenal until 2017-18

The Chinese lottery company Dji Holdings has become partner of Arsenal FC (Premier League) until the end of the 2017-18 season, the club announced on 09/09/2015.

Dji Holdings will activate this partnership by offering its customers weekly prizes, such as official merchandise and tickets to attend matches at the Emirates Stadium (60,000 seats). Chinese customers of the lottery company will also have access to exclusive content of the London club. "This partnership will enable the club to connect with more of our fans throughout China. We have a big fan following in China and this partnership is a result of a lot of work growing our presence there. We have toured China twice and have developed significant online followings through social media platforms and our dedicated Mandarin website," said Vinai Venkatesham, the commercial director of Arsenal. The club has more than 3.6 million fans on the Chinese social network Sina Weibo.

The Chinese company, founded in 2007, has become the 12^th regional partner of the club. This is Arsenal's second Chinese sponsorship agreement after Huawei…