Switzerland: Engelbert Strauss (protective equipment) becomes a partner of the SFL in 2015-16

Engelbert Strauss, the German manufacturer of workwear and protective equipment, has become a partner of the SFL in 2015-16, announced the Swiss league, on 11/09/2015. The agreement was negotiated by InfrontRingier Sports & Entertainment Switzerland, the exclusive marketing firm of the SFL.

The company is entitled to visibility on the advertising boards at all Raiffeisen Super League and Brack.ch Challenge League matches. "The brand Engelbert Strauss has been involved in European football for several years and we are now targeting to build this portfolio further. It is a significant step for our company to have a presence now as a partner of the most popular sport in the whole of Switzerland. The commitment allows us to strengthen the brand awareness of Engelbert Strauss and to reach a wide audience in our essential core market directly," said Karl-Heinz Brenner, marketing director of Engelbert Strauss.

• The ten clubs of the Raiffeisen Super League (Swiss first division) achieved a turnover of €665m for the 2013-14 season, revealed a study carried out by the consulting firm Rütter…