Lagardère Unlimited rebrands to become Lagardère Sports and Entertainment

Lagardère Unlimited, one of the four branches of the Lagardère Group, has been renamed Lagardère Sports and Entertainment, the group announced on 15/09/2015.

The sports marketing agencies of the group, including Sportfive, World Sport Group, IEC in Sports, SMAM (Sports Marketing and Management) and Lagardère Unlimited Inc. have been rebranded as Lagardère Sports. These agencies include 60 offices in 25 different countries. Lagardère Live Entertainment manages all of the group's other entertainment activities.

"Sport and Entertainment is in our DNA. We have a rich history that started nearly 50 years ago. To consolidate our ambitions, we set out on a series of strategic acquisitions. As our integration continues, the launch of our unified brand is a logical and necessary outcome. The Group is transforming and the recent reorganization has already yielded positive results. We're combining our forces to be stronger, more agile and to capitalise on growing opportunities in the sports and entertainment business," said Arnaud Lagardère, chairman of the Executive Committee of Lagardère…