Liga BBVA: Francesco Calvo leaves Juventus to become commercial director of FC Barcelona

The Italian Francesco Calvo has been appointed commercial director of FC Barcelona (Liga BBVA), the club announced, following a meeting of its executive committee on 14/09/2015. He had previously held the position of chief revenue officer at Juventus (Serie A TIM) and will begin working at the Spanish club on 01/10/2015.

Francesco Calvo will head a new horizontal department created within the club and will be responsible for "managing the business units of FC Barcelona", namely the Asian and American offices in Hong Kong and New York (United States), operation of the stadium and facilities, marketing and strategy, audiovisual and online commerce, licensing and merchandising, as well as the football and basketball acadamies.

"Calvo worked for many years at the prestigious Italian club, where he has gathered in-depth knowledge of the football business, the generation of income and sponsorship deals," said FC Barcelona, who announced several changes within its organisation on 14/09/2015.

Arno Trabesinger (AUT) was appointed manager of Barça's offices in New York

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