Serie A: the coffee brand Kimbo formalises its partnership with AC Milan in 2015-16

The Italian coffee brand Kimbo has formalised its partnership with AC Milan (Serie A TIM) for the 2015-16 season, on 17/09/2015. The brand becomes a premium sponsor, the third level in the hierarchy of the partners of Milan. The agreement was negotiated by Infront Sports & Media, the marketing management agency of the club.

The Neapolitan coffee brand has appeared, since the start of 2015-16 season, on the LED advertising boards, the carpeting surrounding the pitch, the giant screens at the San Siro stadium, and in the players' tunnel and on the interview panels. Kimbo will also have a presence on the official website of AC Milan with a link to their own website, Kimbo.it. The brand will be the official coffee supplier for players, coaches, staff and clients at the Milanello training centre, at Casa Milan, the headquarters of the club, and in hospitality areas at the San Siro.

Kimbo, who hopes to increase its visibility within Italy, has partnered with 10 clubs in Serie A in the 2015 pre season. AC Milan generated €78.65m of commercial revenue in 2013-14.